Derek Skol
Mastering the Art of Persuasion: Techniques for Writing Compelling Pitches
In the world of public relations, the ability to write a persuasive pitch is essential. Whether you’re trying to secure media coverage...
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Derek Skol
- Apr 6
- 3 min
The Do’s and Don’ts of Media Pitching
Media pitching is a critical part of public relations, but it can be a daunting task for many PR professionals. Crafting the perfect...
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Derek Skol
- Apr 3
- 3 min
From Good to Great: Analyzing Your Media Pitching Metrics to Optimize Future Efforts
As a PR professional, it’s important to not only create great media pitches but also analyze the results of your efforts to continuously...
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Derek Skol
- Apr 2
- 3 min
The importance of diversity and inclusion in PR campaigns
Achieving diversity and inclusion in PR campaigns requires an ongoing commitment to education and training. PR professionals must take...
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Derek Skol
- Apr 1
- 4 min
The Art of Building a Strong Brand Reputation
In today’s highly competitive marketplace, building a strong brand reputation is more important than ever. A positive brand reputation...
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Derek Skol
- Mar 28
- 4 min
The Impact of Digital PR in Today’s Landscape
In today’s digital age, traditional public relations (PR) strategies are no longer enough to reach and engage audiences. Digital PR has...
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Derek Skol
- Mar 21
- 3 min
The Future of PR: Emerging Trends and Technologies to Watch
As the media landscape continues to evolve and shift, the field of public relations is also changing rapidly. From emerging technologies...
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Derek Skol
- Mar 18
- 3 min
The Importance of Timing: How to Time Your Media Pitches for Maximum Impact
In the world of PR, timing is everything. A well-timed pitch can make all the difference in whether or not a journalist or media outlet...
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Derek Skol
- Mar 13
- 2 min
Why Gratitude is the Key to Successful Public Relations
As public relations professionals, we know that success in our field requires more than just sending the perfect pitch or securing media...
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Derek Skol
- Feb 26
- 3 min
Building Authentic Relationships with Clients: A Guide for PR Professionals
As public relations professionals, our success depends on our ability to build strong, authentic relationships with our clients. In...
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Derek Skol
- Feb 26
- 3 min
The Art of Storytelling: How to Create Engaging and Memorable Pitches
In today’s fast-paced media landscape, it’s more important than ever to create engaging and memorable pitches that stand out from the...
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Derek Skol
- Feb 21
- 4 min
Making Your Pitch Stand Out: Innovative Approaches to Media Outreach
In today’s digital age, the media landscape is more crowded than ever, and it can be challenging to make your pitch stand out from the...
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Derek Skol
- Feb 5
- 3 min
Mark Latimer: The Grateful PR Founder Who Brings Meditation Practices to the World of Public Relatio
Mark Latimer is the founder of Grateful PR, a public relations firm that operates with a unique perspective that distinguishes it from...
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